Utilizing Facebook for small business as an awareness builder and lead generation tool has had lots of barriers. Identifying the specific issues is key to choosing a successful approach that will overcome each of them.
Which of these four initial barriers have prevented you from fully pursuing making a business Facebook page an integral part of your marketing approach?
- Too busy – who has the time to figure out how social media for small business can really produce the results you need?
- Not sure what is the right content.
- Too soft. Can’t measure ROI.
- Too expensive to hire a social media expert.
Here’s why it is time Facebook apps for business deserves a second look.
Face the Facts
Did you know?…
There are now over 125 billion total connections on Facebook.
$100 billion near the initial Facebook IPO market valuation.
With this staggering potential and value recognition, it’s time for making a social media for small business part of your wining marketing strategy.
More why a Facebook for small business marketing approach is so compelling:
The average user spends 57 minutes a day.
The coveted demographic group, 18 – 34 year olds, spends more time on Facebook than TV and print, combined.
People are four times more likely to make a purchase on a recommendation from a trusted Facebook friend.
Facebook is nearing 1 billion registered users globally, with 185 million currently in the U.S..
Any organization can get a free Facebook page giving you access to an explosive viral audience.
Avoid Joining Fools Who Rush In
Avoid a common pitfall when designing your Facebook for small business content. Begin by knowing your audience and why they are there to make the right connections.
Where Google attracts knowledge seekers, Facebook attracts those interested in people and fun.
In making a business Facebook page succeed it’s vital to understand how to appropriately engage with your audience.
As a very successful mentor I know says, always remember that social media is just one big party. It’s where you go to meet people and build relationships.
When you go to your neighborhood block party do you ask yourself, I’m going to try to make five sales tonight? I hope not.
Would you dominate a social gathering in your neighborhood by talking endlessly about your work? If you did you would probably be labeled a social moron.
Instead, you go with the attitude of sharing laughs with old friends and making new ones. Social media is the same thing.
One of the best ways to succeed with social media is to think relationships before results.
In the same way making a business Facebook page is a place for relational connections and to not to always lead with work related topics.
The Biggest Challenge and Opportunity
How then do you engage people with Facebook for small business?
First, it’s important to know what NOT to do to when making a business Facebook page. Here are the final 3 barriers to overcome that are primarily inherent with the Facebook platform.
- Poor layout – Spacing, color choices, wrong or missing images
- Lack of fresh and compelling content
- Managing Facebook Funk. With Facebook’s continual programming changes in format and function how can an already stretched owner keep up making a business Facebook page succeed?
Overcoming these seven common barriers is a sure way to start generating more awareness and leads with social media than you ever thought possible. Begin with the biggest social media tool of them all. Succeeding with Facebook for small business has enormous potential for increasing new leads to help your business grow.