ProRes RAW was announced by Apple – So what’s the deal with this new codec?

Posted on Apr 13 2018 - 11:53pm by Techy Hints

Apple’s are Prores RAW is a BIG deal! Especially if you have a Camera that shoot raw.
Yes ProRes Raw is a game changer but why?
ProRes Raw is finagling moving FCP to the fore front.
Here’s what you need to know about ProRes Raw.

Apple ProRes RAW is based on the same principles and underlying technology
as existing ProRes codecs, but is applied to a camera sensor’s pristine raw
image data rather than conventional image pixels. ProRes RAW brings to raw
video the same great performance, quality, and ease of use that ProRes has
brought to conventional video, in a format ideal for high-dynamic-range (HDR)
content creation in Final Cut Pro X.

ProRes RAW is available at two compression levels: Apple ProRes RAW
and Apple ProRes RAW HQ. Both achieve excellent preservation of raw
video content, with additional quality available at the higher data rate of
Apple ProRes RAW HQ. Compression-related visible artifacts are very unlikely
with Apple ProRes RAW, and extremely unlikely with Apple ProRes RAW HQ.

Apple ProRes RAW is a powerful new tool for recording and creating stunning
images that preserves quality while maintaining performance. Much of the
complexity of working with raw is minimized with smart, automatic functions
that make it easy for novices and experts alike to achieve excellent results.
Being able to use the raw image sensor data directly in Final Cut Pro during
post-production gives you more control over the processing of the image,
including demosaicing, linear-to-log conversions, and custom LUTs. Working
with ProRes RAW in Final Cut Pro with the advanced color correction tools, you
can create new looks and compelling images to make your material stand out
like never before.

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