Facebook is no longer to just connect with college friends. You can build your social network of fans, followers and connections. Facebook is great for reaching and engaging more people through using relevant and interesting content. This will drive more people to your business! Who wouldn’t want that? Let’s start with some do’s and don’ts of Facebook....

So you’re thinking of paying for ads? Think about the amount of information people put on Facebook – not just in their profile bios but what they post, comment, share or even view. Facebook stores all that information. Using their ad facility enables you to target people based on exactly those things. Types of things you can target people on: • Location...

In this article, I am going to talk about different ways you can research your target market to find out what they need and what they want before even coming up with a product or service to offer them. 1. Forums The first place you can head down to is forums in your niche. Just go to Google and type the words internet marketing, weight loss or personal development followed...

Let’s face it; digital technology has changed life as we know it. I don’t know anyone who isn’t doing digital things in some way. Do you? Digital and social media, thanks to the Internet, have broken borders, how we communicate, and how we deliver information-including the news. Disruption occurs at such a rapid pace these days, that to remain competitive,...

In the summer of 2015, Europe experienced the highest influx of refugees since the World War II. Why? The main reason is that Syria has become the world’s top source of refugees. Syria is located in the middle-east, a fertile land home to diverse ethnic and religious groups. Since 1960s, it has been led by the Assad family which has ruled it as dictators until the...

There seems to be a lot of overlap between what you might put on Facebook versus what you might put in a blog. They can both be personal. They can both contain your personal experiences and ideas, what you are doing and what you are interested in. In other words, they can both be like journals or diaries. There are some obvious differences in the purpose behind each activity,...

Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites. What are social media sites? These types of sites are ones that rely on human interaction to work, such as Facebook, Twitter...