All that glitters is not gold, the old adage goes. Most of us have heard of this proverb before and even used it in our essays back in school. Things may appear very beautiful or good-looking. Yet, when they are observed from a close range, they prove to be exactly the opposite. What may be easy on the eyes may just be a serpent in disguise. At times, even the wisest...

Time flies quickly, a few years ago people tend to communicate using wired gadgets such as telephones or ham radios. Today, the internet has reshaped our world beyond our imagination. People now uses desktop or laptop computers not just for work but also for entertainment and communication as well. Part of the ever growing popularity of the world wide web as a new means...

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as...

Pinterest is a pinboard-style, social sharing site where people can pin photos, graghic images, infographics and videos. Although many people originally thought of Pinterest as a place to share images reflecting personal hobbies and interests, the impact on business success when promoting through Pintest cannot be ignored. In fact Public Relations, SEO & Marketing,...

PPC, PPV, CPV, CPA and PPA are various advertising means used in online marketing. They are used to drive traffic websites, landing pages or any online platform that could be used for business purposes. Before we go into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out major differences...