App marketing is an ongoing process and in recent times, the task does not complete just by developing a good mobile application. Marketers often face the dilemma while planning an effective app marketing strategy. There are two different areas where they need to promote it which, include both the Internet and the App Store.
They use a typical bag full of conversion rate optimization, SEO and content marketing techniques for promoting it on the web and the concept of App Store Optimization (ASO) in the App Store. However, not all practices are effective enough and help entrepreneurs to enjoy an increasing number of downloads. Thus, here are some of the tips to consider for developing a winning marketing strategy which, ensure a steady flow of traffic and downloads.
Top Ranking Factors that Determine the Search Process
With the aim of securing 'holistic rankings', it is ideal to create an app store listing which, can offer the best ranking on the App Store. Noting down the most important ranking factors will help you to develop an effective listing of factors.
Keywords used in the title and descriptions
While placing the keyword in the title, it is necessary to convey your app's name and subject properly in it. Finding keywords for it is similar to finding the right set of keywords for your website. There are three significant factors to consider while preparing the list of keywords which, include:
- High relevancy
- Low level of competition
- High volume of searches
Having a unique icon
While going through the endless list of apps, your app's icon is the first thing that tickles their minds and thus, it is important to make it attractive. Ideal size and color schemes are some of the factors to consider while developing the icon. Moreover, specifications of the mobile platforms, target audience, configuration of similar kind of apps prevailing in the market are some crucial elements to eye on before developing the icon.
Localizing the listing
While focusing on global marketing, keep in mind that 'one-size-fits-all' is not the right choice. To reach beyond the English-speaking world, it is important to adapt your language and brand communication as per the audience segment. By localizing your app, you can increase its adoption and conversion rates, thereby generating more revenue.
With these aforesaid tips and fair understanding about the ranking algorithms of the app store, you are on your way to a winning marketing strategy. Manage it well with professionalized support and your investment will surely pay you off in the longer run.